MEET KG…
Kevin George is a therapist trained as a person centred counsellor. He is one of the UK's most distinctive voices at the intersection of mental health, education and professional sport.
He brings over 20 years of senior leadership experience across education, clinical practice and community intervention. Throughout his career, one purpose has stayed constant: making mental health accessible to those who need it most.
That focus centres on boys, young men, and athletes with SEND and neurodivergent needs, groups who typically do not engage with traditional mental health provision.
A former professional footballer with West Ham United and Charlton Athletic, Kevin grew up navigating significant neighbourhood adversity in south London. That background, combined with his experience of elite sport and his therapeutic training, gives him a perspective that is genuinely unique. The combination of athletic identity, deep understanding of street culture, and therapeutic expertise shapes everything he does, from the boardroom to the therapy room, from the training pitch to the classroom. He understands the cultures, pressures, and emotional landscapes his clients inhabit because he has lived inside them himself.
““Kevin delivered a mental health session to both Eastpak and Kipling staff. It was fantastic! It was the most I’ve seen our staff engaged in a session. He made the session relatable whilst demonstrating a great depth of knowledge in the subject area. On one occasion, there was a tech problem that temporarily stalled his presentation, he improvised on the spot and provided more compelling insights.””
Kevin is the author of Soccology: Inside the Hearts and Minds of Successful Professionals, a landmark work based on in-depth interviews with 45 professional footballers, 3 professional coaches, a senior partner from KPMG, and a psychophysicist from the University of Montreal. The book explores the psychological demands of professional sport from multiple perspectives and uses football as a vehicle to bring men into meaningful conversations about mental health. Soccology became an Amazon No.1 bestseller, had its publishing rights sold internationally, and is preserved in the British Library vault as part of the UK's literary heritage.
His work has been featured in GQ, the Guardian, Sky Sports, the British Council's International Education Magazine, and Scholastic. He has appeared as a clinical expert in World According to Football, a documentary produced by NFL Hall of Famer Tom Brady and narrated by Trevor Noah for Showtime, and in Tipping Point with England football legend Rio Ferdinand for Amazon Prime. He contributes regularly to national and international discussions on mental and emotional health across BBC Radio and News, ITV News, Sky News, RT, and TRT World.
Kevin has delivered training and consultancy to global organisations including the Institute of Consultants, VF Corporation Europe, and to players, staff, and clubs across the Premier League and internationally. He has guest lectured at the University of West London and presented at Bryanston's Education Summit. He has held advisory positions with Kick It Out's Professional Players Guidance Group and the Premier League's procurement panel.
Across his career he has held senior roles including Head of Health and Wellbeing and Designated Safeguarding Lead at a specialist SEND school, Director at an alternative provision school, and Senior Family Therapist in private law. He is the founder and Lead Clinician of Soccology CIC, a non-profit using sport as a gateway to mental health intervention.
His clinical model is grounded in trauma-informed practice, systemic therapy, and a deep commitment to reaching underserved communities. Whether working with elite athletes navigating identity and performance, young people in SEND education facing complex trauma, or organisations seeking to build psychologically safe cultures, Kevin brings the same rigorous, relatable, and culturally competent approach to every context.
He is based in London and operates across clinical, educational, and sporting institutions throughout the UK.
FAQ: About Kevin George
Who is Kevin George?
Kevin George is a therapist, a person-centred clinical leader, and former professional footballer with West Ham United and Charlton Athletic. He is one of the UK's leading voices on mental health in professional sport and youth mental health, and the Amazon No.1 bestselling author of Soccology. He is based in London and works across clinical, educational, and sporting institutions throughout the UK.
What does Kevin George specialise in?
Kevin George specialises in trauma informed practice, boy’s and men’s mental health, mental health in professional football, mental health in correctional facilities and engaging boys, young men, and athletes with SEND or neurodivergent needs who typically do not engage with traditional mental health provision.
What is Kevin George's clinical background?
Kevin George is a BACP registered person-centred therapist working across psychodynamic, Jungian, IFS, systemic, and attachment based approaches. His clinical model is grounded in trauma informed practice and systemic therapy, with a deep commitment to reaching underserved communities.
What roles has Kevin George held?
Kevin George has held senior roles including Head of Health and Wellbeing and Designated Safeguarding Lead at a specialist SEND school, Director at an alternative provision school, and Senior Family Therapist in private law. He is the Lead Clinician of Soccology CIC, a non profit using sport as a gateway to mental health intervention.
What is Soccology?
Soccology is an Amazon No.1 bestselling book by Kevin George based on interviews with 45 professional footballers, 3 professional coaches, a senior partner from KPMG, and a psychophysicist from the University of Montreal. It explores the psychological demands of professional sport and uses football as a vehicle to bring men into meaningful conversations about mental health. The book had its publishing rights sold internationally and is preserved in the British Library vault as part of the UK's literary heritage.
What is Soccology CIC?
Soccology CIC is the non profit organisation founded by Kevin George that uses football and sporting culture as a gateway to mental health intervention, particularly for boys, young men, and athletes who are underserved by traditional provision.
What is Kevin George's football background?
Kevin George is a former professional footballer who played for West Ham United as a schoolboy and Charlton Athletic as a professional. He grew up navigating significant neighbourhood adversity in south London, and that combination of elite sporting experience, lived experience of street culture, and clinical training shapes his therapeutic and consultancy work.
Where has Kevin George's work been featured?
Kevin George's work has been featured in GQ, the Guardian, Sky Sports, the British Council's International Education Magazine, and Scholastic. He appeared as a clinical expert in World According to Football, a Showtime documentary produced by Tom Brady and narrated by Trevor Noah, and in Tipping Point with Rio Ferdinand for Amazon Prime. He is a regular contributor to BBC Radio and News, ITV News, Sky News, RT, and TRT World.
Which organisations has Kevin George worked with?
Kevin George has delivered training and consultancy to organisations including the Institute of Consultants, VF Corporation Europe, and players, staff, and clubs across the Premier League and internationally. He has guest lectured at the University of West London and presented at Bryanston's Education Summit. He holds advisory positions with Kick It Out's Professional Players Guidance Group and the Premier League's procurement panel.
Where is Kevin George based, and does he work across the UK?
Kevin George is based in London and operates across clinical, educational, and sporting institutions throughout the UK, working with individuals, schools, clubs, and organisations.