DEVELOPING PLAYERS AND COACHES
Delivering at the Premier League’s Heads of Education conference
Psychology and Performance
Kevin works with players on the psychological aspect of their game, both in a face-to-face capacity and through video calls.
Clinically trained as a counselor, Kevin is a former professional footballer, has had his research published, and has worked extensively across the Premier League, as well as on a one-to-one basis with players internationally.
““The players were fully engaged and staff commented afterwards that we should run more programmes like this for the players, which isn’t the reaction we always get.” ”
Delivery at Manchester United FC
ONE TO ONE: For players nationally and internationally
Kevin George offers a specialised 1:1 programme for football players that integrates therapy, performance psychology, and behavioural psychology to support their mental wellbeing and optimise performance.
His sessions provide a confidential space for players to explore personal challenges, develop emotional resilience, and enhance focus, motivation, and confidence on and off the pitch.
Drawing on his unique expertise as a professional player, player therapist and football researcher, Kevin tailors each session to the player’s developmental stage and individual goals. Whether managing pressure, improving mindset, or navigating transitions within their career.
The result is a balanced approach that strengthens both mental health and performance, enabling players to thrive holistically in sport and life.
Group player session at Liverpool FC
TEAMS: Football related psycho-education
Kevin George provides psychoeducation and wellbeing training for senior football teams and academies in line with the Elite Player Performance Plan (EPPP), supporting players’ mental, emotional, and social development across all phases — Foundation (U9–11), Youth Development (U12–16), and Professional Development (U17–U23).
His work focuses on building resilience, emotional intelligence, and mental health awareness, helping players manage pressure, identity, and transitions within and beyond football.
Delivered through engaging workshops and integrated support, his programmes complement the EPPP’s education and welfare framework, ensuring players are not only skilled athletes but also psychologically prepared and well-rounded individuals.
Staff development at Hull City FC
STAFF: Consultancy, mentorship and staff training
Kevin George delivers specialist training for football club staff on Mental Health and Performance Health (encapsulating Player Care, Player Welfare and safeguarding), equipping coaches, education leads, and support teams with the knowledge and tools to create psychologically safe and development-focused environments.
His training combines evidence-based practice with real-world insights. Through interactive professional development training and reflective learning, Kevin helps staff recognise and respond to mental health and performance health concerns, understand the emotional and social needs of players, and embed effective wellbeing and performance psychology strategies across the club.
His approach ensures staff are confident, compassionate, and aligned with the Elite Player Performance Plan’s standards for holistic player development.