IMPROVING PLAYERS AND COACHES

Wellbeing and Performance

Kevin works with players on the psychological aspect of their game, both in a face-to-face capacity and through video calls.

Clinically trained as a counselor, Kevin is a former professional footballer, has had his research published, and has worked extensively across the Premier League, as well as on a one-to-one basis with players internationally.

You can read Kevin’s case study on one of his clients, AS Roma’s Gennaro Nigro.

ONE TO ONE: Service for players internationally

The one-to-one player service is available in person and via video call, allowing players from around the world to collaborate with Kevin George.

During the sessions, players have the opportunity to address any concerns they may have, aiming to enhance their performance and manage stress away from the pitch.

Common themes addressed in these sessions include:

• State of Mind: Improving confidence, reducing nerves and a more affective state of mind.

• Getting in the Zone: Developing the ability to enter the zone more frequently

• Performance Resilience: being able to perform regardless of the circumstances

These sessions enable you to consistently perform at your best, both as a player and as a human being.

Are you ready?

TEAMS: Player education

Clubs must meet psychosocial requirements and provide education to academy players and young professionals.

With this being the case, Kevin travels beyond the bravado and uniquely delivers topics that are most concerning for players. That include -

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STAFF: Train staff to enable specific facilitation/strategy for common player welfare problems

Club Staff Training on Mental Health, Player Care, and Player Welfare has garnered significant attention in recent years, with high expectations placed on club staff.

Clubs face a challenging situation wherein they struggle but are hesitant to show it due to the fear of being decategorized and receiving negative PR. This fear often leads to the system (staff/club) entering a survival state, neglecting the needs of their players.

Kevin provides training for staff in the following areas:

• Cultural Strategy: Establishing a cultural strategy that serves as a clear guide for both staff and players, promoting the benefits of a person-centered approach while addressing the stresses of football.

• Pre-Aftercare: Traditionally, aftercare has been considered only when a player's contract ends. Kevin's experience and research indicate that the aftercare solution should begin from the moment players enter the building. Pre-Aftercare involves cultivating a strategic culture that maintains a separate and healthy relationship between the individual and the player persona, thus limiting identity issues upon release or retirement.

In addition to these, Kevin provides training in Staff Training Wellbeing and Staff Training Performance.