MEET KG…
Kevin George is a psychotherapist, clinical leader, and one of the UK's most distinctive voices at the intersection of professional sport and mental health. With over 20 years of senior leadership experience across education, clinical practice, and community intervention, he has built a career defined by one consistent purpose: making mental health accessible to those who need it most, particularly boys, young men, and athletes who typically do not engage with traditional provision.
A former professional footballer with West Ham United and Charlton Athletic, Kevin grew up navigating significant neighbourhood adversity in south London. That background, combined with his experience of elite sport and his clinical training, gives him a perspective that is genuinely unique. The combination of athletic identity, deep understanding of street culture, and therapeutic expertise shapes everything he does, from the boardroom to the therapy room, from the training pitch to the classroom. He understands the cultures, pressures, and emotional landscapes his clients inhabit because he has lived inside them himself.
““Kevin delivered a mental health session to both Eastpak and Kipling staff. It was fantastic! It was the most I’ve seen our staff engaged in a session. He made the session relatable whilst demonstrating a great depth of knowledge in the subject area. On one occasion, there was a tech problem that temporarily stalled his presentation, he improvised on the spot and provided more compelling insights.””
Kevin is the author of Soccology: Inside the Hearts and Minds of Successful Professionals, a landmark work based on in-depth interviews with 45 professional footballers, 3 professional coaches, a senior partner from KPMG, and a psychophysicist from the University of Montreal. The book explores the psychological demands of professional sport from multiple perspectives and uses football as a vehicle to bring men into meaningful conversations about mental health. Soccology became an Amazon No.1 bestseller, had its publishing rights sold internationally, and is preserved in the British Library vault as part of the UK's literary heritage.
His work has been featured in GQ, the Guardian, Sky Sports, the British Council's International Education Magazine, and Scholastic. He has appeared as a clinical expert in World According to Football, a documentary produced by NFL Hall of Famer Tom Brady and narrated by Trevor Noah for Showtime, and in Tipping Point with England football legend Rio Ferdinand for Amazon Prime. He contributes regularly to national and international discussions on mental and emotional health across BBC Radio and News, ITV News, Sky News, RT, and TRT World.
Kevin has delivered training and consultancy to global organisations including the Institute of Consultants, VF Corporation Europe, and to players, staff, and clubs across the Premier League and internationally. He has guest lectured at the University of West London and presented at Bryanston's Education Summit. He has held advisory positions with Kick It Out's Professional Players Guidance Group and the Premier League's procurement panel.
Across his career he has held senior roles including Head of Health and Wellbeing and Designated Safeguarding Lead at a specialist SEND school, Director at an alternative provision school, and Senior Family Therapist in private law. He is the founder and Lead Clinician of Soccology CIC, a non-profit using sport as a gateway to mental health intervention.
His clinical model is grounded in trauma-informed practice, systemic therapy, and a deep commitment to reaching underserved communities. Whether working with elite athletes navigating identity and performance, young people in SEND education facing complex trauma, or organisations seeking to build psychologically safe cultures, Kevin brings the same rigorous, relatable, and culturally competent approach to every context.
He is based in London and operates across clinical, educational, and sporting institutions throughout the UK.
FAQ
Who is Kevin George?
Kevin George is a psychotherapist, former professional footballer with West Ham United and Charlton Athletic, and Amazon No.1 bestselling author of Soccology. He is one of the UK's leading experts on mental health in professional sport and youth mental health, based in London.
What does Kevin George specialise in?
Kevin George specialises in mental health in professional football, men's mental health, trauma-informed practice, and engaging boys and young men who disengage from traditional mental health services.
What is Soccology?
Soccology is an Amazon No.1 bestselling book by Kevin George based on interviews with 45 professional footballers, 3 coaches, a KPMG senior partner, and a psychophysicist from the University of Montreal, exploring the psychology of professional football.
Soccology is also a non-profit founded by Kevin George, that uses football as a gateway to mental health intervention